KATIE BROOKE CALLAHAN

 

The magic of Katie Brooke Callahan comes from a rare combination: a dreamy, passionate, bohemian aesthetic plus cutting-edge talent and a sharp eye for detail. Katie has worked  her hair & makeup magic in advertising, bridal beauty, film, television, press junkets, music videos, theater, and fashion. 

 

Her primary focus now is her holistic beauty space in downtown Petaluma, where she focuses on skin during the week, her e commerce start up venture & on weekends beauty provided for high-end weddings on-location, gala makeup, personal branding, local fashion designers look-books and engagement shoots in the Bay Area of California.

 

 A masterful editorial eye and substantial training help Katie transform visions of beauty into reality for brides and models alike, while her dedication to maintaining a tranquil and healing workspace ensures that each client leaves her not only looking gorgeous, but also feeling relaxed, radiant, and whole. There is always a white candle lit, and a mantra being spoken (sometimes privately, but Katie is always sending love and light). Katie likes to send out good energy to her clients before they go on their way for their big day whatever that may be. 

Her holistic beauty space in downtown Petaluma is a French Provençal dream with & tranquil Chinese bath house flare. Katie believes & respects that all things beauty go back to the French & Chinese lineages & decided to pay homage to the foundation of wellness through design.  

Katies created the Holistic Beauty Space to a be chemical free, synthetic scent free, non-toxic zone. She offers a dual California state license esthetics & cosmetology (Both from SFIEC “San Francisco Institute of Esthetics and Cosmetology.

She’s an expert at making a skincare client or bride or talent glow as much on the outside as they do on the inside with a radiant, luminous complexion, and prefers to keep things simple by focusing on one bold statement, like lush lashes or a classic lip color. “I love to emphasize each person’s best features,” she says.

“We all have our favorite thing about our face, whether we love our big eyes, our pouty lips, or our amazing cheekbones. I like to pick one thing that’s going to make a bride/talent feel amazing and really go with it.” When it comes to hair, she emphasizes a modern, natural approach–loose waves, old Hollywood formations, loose chignons, braids, and breezy whimsy boho-natural updos.


Katie's care and attention to detail extend well beyond the stunning looks she crafts to every ingredient in the products she uses. As a conscious consumer, she is dedicated now more than ever to working with products that are gmo free, as organic as can be, cruelty-free, paraben-free, and credited, focusing on items that are gentle on the body and on the planet while delivering bold and beautiful results. “I know it’s cliché, but beauty really does come from within,” says Katie. “When you’re working in harmony with your mind-body and with the planet, that’s beautiful, and it shows.” The skin just GLOWS!

 

Raised in the Bay Area, Katie was immersed in the world of fashion from an early age. Her father was a partner in the luxury retail store Wilkes Bashford. She grew up in that store! He took her to the store during trunk shows and she was around celebrities and designers from around the world at a very young age, and her mother was a flight attendant who picked her up from preschool wearing Valentino.

At nineteen, Katie attended Fashion Institute of Design & Merchandising for a degree in Merchandise Marketing, followed by Makeup Designory School in Burbank (MUD). 

 

Since then she has worked on the road alongside Gina Brooke Madonna’s makeup artist for all big Shu Uemura events, and was Sharon Gault’s assistant on film sets applying makeup for celebrities like Beats Antique, Lady Gaga, Metallica, Lou Reed, Keri Hilson, and Daphne Guinness, and has represented luxury beauty brands as a regional artist for Shu Uemura, Nars, Giorgio Armani Beauty and Yves Saint Laurent. (Loreal Corp)

She has also worked as a makeup artist for personal branding shoots, press junkets and TED talks, Siri Bridal Couture, Nike campaigns, advertising, yoga gear shoots, Bravo television shows, and music videos, New York Fashion week, Zombie makeup for motion pictures and much much more.

 

After working with internet persona/celebrity iJustine for aol.com’s show Hard Wired, Katie is ecstatic about her newest embarkation into the world of lifestyle blogging her holistic & wellness derived beauty motif on Instagram. “I’ve had a dream career so far that can only be made better by expanding my vision,” says Katie.

 

 “I’m so excited to begin fostering an online community of like-minded people, artists, and holistic lifestyle tastemakers who are dedicated to living a healthy, spiritually fulfilled life while staying youthful and continuing to be enamored with everyday beauty.” And sometimes those people become lifelong clients. Katie prefers IRL time, so of course it’s always a hope that social media leads to those real time experiences.

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WITH YOU IN MIND

I’ve carefully, curated, products and treatments using vitamins,minerals,and botanicals to pack your skin with essential nutrients for the ultimate in health and vitality.

 
 
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